A Guide to Security Awareness Training for Businesses

Why Security Awareness Training Is Important 

For many businesses, technology is moving faster than their ability to keep their business secure. 63% of professionals report they don’t have enough security training to keep up with risks and for the third year in a row, the percentage of security incidents attributed to human error is on the rise. With the rate of learning falling behind the pace of technology change, employee security education remains one of the most critical layers of security defense available to your organization today.  

What Is the Main Purpose of Security Awareness Training? 

A security awareness training solution should be designed to meet three key objectives:  

1. Educate employees and motivate behavior change with Security Awareness Training. Training should include industry- and role-based training resources to help deliver engaging, relevant training to every member of your organization.   
2. Empower employees to detect and report phishing attacks. Building simulated phishing campaigns to teach employees how to avoid the most dangerous phishing threats they face.  
3. Track compliance, assess security risk and prove training success. We recommend starting with a base line.  A training platform should make it easy to track and share your organization’s compliance score and phish rate. The platform’s pre-built reports and charts should help you identify behavioral trends over time and prove the success of your program at the organization, department and individual learner level.   

Methodologies to meet these objectives include:  

• Training content should be mapped to the National Institute of Standards and Technology (NIST) cybersecurity framework. 
• Reporting, analytics and security assessments to quantify training impact and detect employee-related risks before breaches occur. 
  
• Ongoing support in program implementation and design, execution and reporting.  

Why Security Awareness Education and Training Is Important Within Organizations 

The vast majority of cyberattacks happen to small and medium-sized businesses. In fact, 60% of small businesses fold within six months of a cyberattack. For organizations that have experienced a data breach or ransomware attack, the benefits of security awareness training couldn’t be more clear. But for organizations that only run Security Awareness Training to remain compliant, or businesses/security teams that have never run an employee training program, the benefits may seem abstract. With many organizations facing understaffed IT and security departments with limited time and budget, it’s smart to ask, “Do the benefits of Security Awareness Training outweigh the costs?”.

Obviously, Security Awareness Training does not generate revenue. Instead, financial gain is measured as the dollar value saved as a result of reduced cyber risk.  

Running a layered awareness and training program and building a culture of cybersecurity at your organization takes planning and coordination but it doesn’t have to be hard. 

Verity IT offers a number of Security Awareness Training options.

According to Osterman Research, employees who receive Security Awareness Training are significantly better at recognizing security threats than those who have not received training. 

Furthermore, with 32% of breaches involving phishing attacks (which are often indefensible by security tools) it is no surprise that NIST recommends Security Awareness Training for every organization. 

Is Free Security Awareness Training Okay for My Business? 

I think we all know the answer here. Your most important asset is probably your business, followed closely by your employees. The ROI from investing in a security training and threat awareness program is a no brainer. So why go with free, when we know that free is not going to provide you with the right education, tools and reports to protect your most important asset.  

How to Train Employees on Cybersecurity 

It’s tempting to picture a perfect Cyber security awareness program that ensures your workforce never clicks on a suspicious link or downloads a malicious attachment but it’s important to remember that security awareness is not an all-or-nothing effort. When building your human firewall through Security Awareness Training, incremental gains are important. Following a few best practices can help you stack your incremental gains and strengthen your human firewall. 

1. Don’t just aspire for security awareness. Inspire the behavioral change required to keep your organization safe from security threats. While ability is the first step towards behavioral change, your workforce must be motivated to turn security best practices into routine action. Even simple gestures such as sharing what interests you about security, incentivizing the right behaviors and celebrating moderate gains can motivate your workforce and inspire behavioral change.
2. What is the right message, when should you send it and through what channels? Focus on the frequency of messaging, the relevance of your information and the engagement of your content.
3. Top-down support is important for security awareness success. Communicate your efforts to executives in the most effective way. Executive support is an important factor in ensuring the long-term success of your security awareness efforts. When executives see security awareness as a core element of organizational success, it becomes easier to to prioritize and support your program.
4. Inspect what you expect. Use all data at your disposal to track progress and measure the success of your security awareness efforts. When running a security awareness campaign, it is important to track training participation, phishing training success and assessment scores. Taking full advantage of your program metrics allows you to become more strategic and tactical with your program while giving you the data to demonstrate value to your organization.
5. Annual, required security awareness training and one-off efforts don’t work. You need a dynamic roadmap to sustain security awareness momentum and behavioral change in the long term. Long-term behavioral change takes time to take hold. Plan your Security Awareness Program to span at least one year to keep security awareness top of mind and drive lasting behavioral change.

What Should a Security Awareness Program Include? 

A successful security awareness program should cover key cybersecurity topics, provide practical training, and offer continuous education for employees. But how do you run an effective program, and what are the most important areas to focus on?

Using a well-established framework like NIST (National Institute of Standards and Technology) can help you build and mature your program. NIST provides comprehensive security guidelines to ensure your employees are equipped to recognize and respond to potential cyber threats.

What Is NIST? 

The National Institute of Standards and Technology (NIST) is an agency within the United States Department of Commerce. NIST serves as the U.S. national laboratory, promoting innovation and industrial competitiveness in numerous industries by setting measurement standards, performing research and building organizational frameworks — including frameworks to help organizations structure and mature their Security Awareness Training Programs. 

Security Awareness Training Topics 

NIST Special Publication 800-50 recommends security awareness and training covering the following nine topics: 

• Phishing 
• Password security 
• Safe web browsing 
• Social engineering 
• Malware 
• Mobile security
• Physical security 
• Removable media 
• Working remotely 

Although each of the core cybersecurity topics can be broken down into detailed sub-topics, this list serves as a foundational training recommendation for all employees and should be part of your small business IT Support. 

Investing in security awareness training delivers a significant return on investment (ROI) by preventing costly data breaches and minimizing business disruption. According to a 2024 IBM report, the average cost of a data breach is $4.88 million. Comparatively, the cost of implementing phishing training programs is much lower, typically ranging from a few hundred to a few thousand dollars per employee. Training reduces the likelihood of incidents by teaching employees to recognize phishing attempts, weak passwords, and social engineering attacks, which often lead to breaches.

Cost Breakdown:

• Data Breach Costs: Data breaches can incur legal fees, penalties, loss of customer trust, and recovery expenses. Breaches often lead to downtime, which further affects revenue. For instance, a ransomware attack can cause downtime costing businesses an average of $1.85 million.
• Training Costs: Investing in ongoing employee education ranges from $300 to $3,000 per employee annually, depending on the provider and the depth of the training.

Key ROI Insights:

1. Risk Reduction: By reducing the chance of breaches by up to 70%, training lowers the financial impact.
2. Compliance: Many industries require security awareness programs for compliance (e.g., HIPAA, GDPR). Non-compliance fines far exceed the cost of training.
3. Long-Term Savings: Trained employees are less likely to fall victim to phishing attacks or accidental breaches, saving the company money in the long term.

A well-structured cyber security training for employees can deliver measurable cost savings and risk reduction, while also improving your business resilience to phishing attacks and malware.